Oi!

I am Danielle Lázaro, a professional based in Curitiba/Brazil. I am passionate about how visual design associated with good interaction patterns can improve the overall quality of experiences for users. My favorite topics include user interface, UX motion and gamification, as they can add value and engagement to digital solutions.

After sharpening my design skills and mindset for over a decade and currently working as a Senior UX Designer, I have acquired the skillset to handle end-to-end processes. Besides pursuing a technical career, I also enjoy sharing knowledge and promoting design through both formal and informal education. Through previous work experiences in the UX field, I have globally supported projects and also mentored students from across 4 continents.

Education

MBA - UX Design, Information Architecture and Usability

Infnet Institute
2022

Game Design - Specialization

Positivo University
2020

Technology of Graphic Design

Federal University of Technology – Paraná
2016

Bachelor of Design

Federal University of Technology – Paraná
2013

Experience

Senior UX Designer

ExxonMobil
Sep/2023 - Present
End-to-end UX process to assist the company during Business Transformation. Side activities include mentoring and cross-collaboration with different teams to support EM's design system.

Ambassador & UX Mentor

Designlab
Aug/2022 - Present
Mentorship for both foundational and advanced User Experience courses. The role requires supporting students to improve their technical abilities, reviewing projects and also providing overall background towards the UX field. Learn more.

User Experience Designer

ExxonMobil
Sep/2021 - Dec/2022
UX Design process, including business alignments, user research and data indexation, UI prototypes, documentation and handoff for development, design QA and iterative enhancements. Other internal activities, such as design mentorships and active improvement of ExxonMobil’s design system.

Design Instructor

Senac Brasil
Feb/2022 - May/2022
This contract covered 160h of design classes for a Visual Communication course (technical level). The process involved in-class activities, theory lectures and also advising students during their projects, including the final one, which gather knowledges acquired over the entire 1.5 year course.

UX/Product Designer

Hackinbrands
Jan/2021 - Aug/2021
Low and high fidelity prototyping for web and applications through a responsive approach; creation and maintenance of design system and style guides; development of visual identities and its use, based on the double diamond design framework; management and prioritization of activities guided by sprints.

Visual Designer

Freelance
Jan/2016 - Feb/2022
Visual and digital design for on and offline content in vast media types, including UI, motion design, image and video post-production, illustration and branding. Bridging up the communication between clients, suppliers and outsourced professionals from related areas.

Graphic Design Intern

Revista Móbile
Apr/2015 - Aug/2015
Advertise creation and layout for different Móbile Magazine segments, and also events such as Top Móbile Award, Casa Cor and Congresso Moveleiro.

Graphic Design Intern

Federal University of Technology
Aug/2014 - Aug/2016
Visual design for communication, customer service and document management for internship and extension departments.

Testimonials

Successful partnerships

Whenever I faced challenges or had questions, especially while working with real clients, she provided answers with kindness. I thoroughly enjoyed the learning journey and working on projects throughout the course with her.
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Sua Lee
Product Designer &
Former Designlab Student

I look up to Danielle with the utmost respect and admiration. She is a fantastic role model, and her passion for UX design is infectious. I am grateful for her guidance and support, and I highly recommend her as a mentor to anyone seeking to improve their UX design skills.
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Nina Y.
UX Designer &
Former Designlab Student

She has an extraordinary eye for detail and a great understanding of the design process from concept to production. Dani was also an excellent communicator and collaborator, always willing to lend her expertise and support to the team.
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William Yakabi
Product Owner at ExxonMobil
& Mentor at Designlab

Ready to shake some bones?

Let's talk!
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